Hi. We are HK and Tom, and we founded joogi because of one giant question we had: How can we get more people into debt-free homes? 

 

It is really hard to buy a house right now. Like really hard. That dream of starting from nothing and working your way up to buy a home just does not feel realistic anymore. So one day, we decided to put our brains together and try to think of a solution.

 

First, we landed on the power in numbers. People could come together to help pay things off. But we didn't just want people giving - they also had to get something out of it. Next, it had to be fun. Nobody wants to use a platform that isn't fun or intuitive. Finally, we had to figure out a way to make sure that the Average Joe still had a shot to own a home. After all, that's why we are here: to figure out a way that the average American can be in a home debt-free.

 

We've been through a few iterations of the joogi platform (with many more to come) but it finally feels like we made it to our foundational vision. We like to call what we're doing social de-commerce: putting the power in your hands to create a debt-free marketplace for yourselves. Just think of the ripple effect of having a home that's completely paid off. That wave would go beyond the walls of our app. Security, freedom and the independence to pursue your dreams—that's the big vision and we hope you will help us make it a reality for every joogi user. ​What would you do if you had a debt-free home?

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P.S. It is really important to us that joogi works for you guys. If you think we could be doing something better or you want to see something new on the joogi app, email us. HK@joogi.com or Tom@joogi.com.